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What’s different about COLLECTIVE? We believe that marketing success is derived from a highly collaborative experience. Through a diverse network of specialized marketing professionals from varying backgrounds and expertise in a number of mediums, we have the collective power to meet your business needs. This vast network, combined with our own experience across the spectrum of marketing channels makes COLLECTIVE a dynamic asset in the constantly changing media markets today. With careers that span a variety of industries, the COLLECTIVE team has been there and done that – and even collected a few t-shirts along the way. Their industry experience includes real estate, development, medical, manufacturing, channel marketing, public and private equity companies, non-profits, financial and professional services.

COLLECTIVE’S strategy is simple. We focus on what we call the 5 C’s that collectively encompass everything we do: Context, Content, Creative, Consistency, Conversion.

CONTEXT.

A brand can mean many things to many people. Understanding these differences and the levers that can change opinion is crucial to crafting the right solution We begin with a diagnosis of your brand’s ecosystem through all media venues and public perceptions. From there, we examine your competitive landscape, operational realities, refine targets based on venue and arrive at a cohesive strategic plan that identifies opportunities. Basically, we get to know you, and more importantly, how you fit into your market place. Brand Context allows us to identify the sweet spot where client business objectives harmoniously meet consumer excitement.

CONTENT.

We take the science of contextual planning to steer the content that will move your customer to share, buy, click, discuss, like – you get the picture. Your marketing message needs to stand out, inform, entertain and speak directly to your audience, no matter how diverse or complex. This is an art and happens to be one of our areas of expertise. It isn’t simply pushing a marketing message. Rather, we craft interesting and useful content that reaches the right person at the right time in a personalized manner. It’s what people expect in today’s fast paced world.

CREATIVE.

Make no compromises; take no prisoners – that’s our philosophy at COLLECTIVE. Bad creative is like noise or clutter. Good creative is compelling. Your customers will get it and be moved to take action. We never underestimate the intelligence of the consumer or the power of a big idea to change the way the consumer thinks. We believe in getting the thinking right first because strategic insight is where creativity begins. We conceptualize and create integrated programs, not just campaigns, through exceptionally creative and engaging approaches that ultimately meet and hopefully exceed your business objective.

CONSISTENCY.

Consistency is one of the most important, yet overlooked elements in marketing. It is citical that your tone, message and image are consistent throughout not just your traditional media outlets, but throughout your entire media ecosystem. Marketing is not a case of “if you build it they will come”. You must consistently deliver on your brand promise to encourage customer loyalty and trust in your product, service or business. As markets continue to get more competitive, it’s increasingly important that you stick to your story and own your message. By keeping a tight leash on consistency, we can drive customer perception from engagement to conversion.

CONVERSION.

We clearly establish the criteria for success from the beginning. Whether it be media placement, more clicks or likes, winning a new customer or increased traffic. We will make sure your goals are met and your call to action becomes a reality. We do this by providing valuable information for increasing conversion rates by testing changes in copy, layout, and usability. Improving your conversion rate is arguably the MOST profitable thing you can do from a marketing standpoint. This is where it all comes together and where we say, “the magic happens.”
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