Screen Shot 2015-07-07 at 4.13.08 PMepic fail

noun, Slang.
1. a spectacularly embarrassing or humorous mistake, humiliating situation, etc., that is subject to ridicule and given a greatly exaggerated importance.
2. a person who fails in this way:
He thought he was being funny and charming, but no, he was an epic fail.

No matter how you slice it, today there was a #TransformationTuesday Twitter post that will likely join the ranks of 2015’s most talked about #epicfails… of a marketing and PR firm.

The cornerstone of good public relations is to positively maintain and promote a brand’s image. Tactics to achieve this are as diverse as the messages they promote, but most strategies start by articulately crafting and communicating the brand’s message to customers, stakeholders and the public at large through events, media relations, social media, and crisis management.

The goal of a PR firm is to NOT actually CREATE the crisis. All of this may seem painstakingly obvious, BUT with today’s “Lucyyyyyyy! You got a lot of esplainin’ to do” #TransformationTuesday post, clearly someone left their common sense at home.

The PR firm that thought this was OK to push out on social media – whether their idea or not – most definitely does have a lot of explaining to do!

Being in the business we’re hesitant to jump in the media melee and add energy to this public relations disaster, but as PR experts it’s our job to deconstruct this ugly mess.

Let this be a reminder, albeit a sad and somewhat discouraging reminder, to simply use common sense and if even that fails you, at the very least, just be a good human.

#GoodPR #commonsense #recipefordisaster #CollectiveMarketing


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